Complete guide to getting a business communication degree

Key takeaways

• Business communication is the internal and external sharing of information through various mediums and channels. 
• Business communication plays a crucial role in all types and sizes of organizations. 
• Good communication skills are needed across departments and organizational hierarchy, including front line workers and top line managers. 
• A formal degree in the field can be truly rewarding for learning effective business communication.
• Effective communication is a complex process that requires careful consideration of models and techniques.
• A business and communication degree provides a complete overview of how business should be run and develops essential skills. 
• A business communication degree can enhance skills like interpersonal abilities, leadership skills, people management, and business negotiations. 
• A business communication degree has diverse career outcomes. 
• Most of the business communication degrees focus on the 4m model of business communication.
• Best colleges for a business communication degree include the University of Maryland, the University of Alabama, and Arizona State University. 

Every organization that exists has internal and external communication going on. Managers may be required to communicate with employees, while top-level board members communicate with external stakeholders. Organizations also have spokespersons, and vendor managers, and have lots of clients to take care of. Therefore, communication plays a crucial role in business administration. 

The sharing of information between one point to another is not an oversimplified process. It requires a lot of concentration, follows particular models, and uses different techniques. In addition to this, with firms going global and expanding operations, communication has evolved and become much more complex. 

So, to become a high-potential candidate for a large range of career opportunities and job roles, business communication is a top-of-the-line skill to have. In addition to this, business communication is a skill needed across various functions of an organization, including marketing and organizational leadership. A degree in business communication from the best business colleges can truly elevate your personal and professional development. 

So, if you are in the middle of college planning and need some guidance, the following comprehensive guide on business communication, degrees, and career outlooks is going to be of great help. Let’s dig in! 

What is business communication?

Every business organization, big or small, has certain goals and objectives to achieve. Different functions of the organization such as human resources, marketing, supply chain, and finance work together to achieve these goals. A core part of this process is business communication. As we said earlier as well, good and skillful business communication is needed across all business functions. 

There are many aspects of business communication, with varying key focus areas. These include:

• Internal communication: communication within the organization, cross-department, or horizontal and vertical sharing of information. 
• External communication: communicating with various stakeholders such as clients and shareholders. Includes marketing and advertising as well. 
• Other types of business communication: written, verbal, and non-verbal, communication skills applicable to various situations.  
• Digital communication: communication using new and modern tools such as emails, instant messaging platforms, and work management boards. 

A career in this field particularly focuses on these areas, blending them together to create a mix of professionalism and skilled people handling. A bachelor’s degree in business communication enables many young professionals to develop core skills and competencies needed to excel in the careers. Typically, a business communication degree can be attained by opting for the communications major within a business program. So, let’s have a look at a business communication degree, why you need it, and what colleges are the best for it. 

Why do you need a business communication degree?

Firstly, a business communication degree helps you prepare for working in dynamic and professional settings. Most degrees focus on training the students for real-world applications of excellent communication skills. Moreover, a good business communication degree focuses on developing skills in writing, speaking, digital communication, and interpersonal relations. Additionally, this degree is valuable for careers in marketing, public relations, corporate communication, and management.

With a business communication degree, you develop many essential skills in parallel. Most importantly, these skills are transferable — so you can use them in various types of careers. For example, having good interpersonal skills and ensuring inspirational communication helps you become an effective entrepreneur. 

Here is a look at some of the most notable benefits of getting a business communication degree:

• Helps in business negotiation skills
• Develops core leadership skills
• Ensures career opportunities in numerous industries
• Prepares you for digital and modern communication
• Elevates writing skills that are useful for various types of careers
• Enhances conflict resolution skills needed in all organizations
• Enhances cross-cultural skills for working in global firms

Overall,  a business communication degree is your gateway to exploring a range of career opportunities along with ensuring top-notch personal development. You will find this degree relevant for all walks of life. In addition to this, you may find this degree useful for various types of interests, including media relations, marketing, advertising, HRM, and entrepreneurship. 

Degree requirements

Firstly, you must take all your time in properly assessing and evaluating how to get a business communication degree. There are many paths to choose from. From the best colleges for business and communication to liberal arts schools offering communication programs — the options are endless. However, before we dig into that, let’s explore the general requirements for enrolling in a business communications degree, so you are prepared ahead of time. 

So, keep in mind that different colleges may have varying requirements. However, the most common ones include:

• A high school diploma or equivalent with a minimum CGPA
• Submission of standardized test scores like SAT and ACT
• Additional English proficiency test scores for international students
• College application form and fee
• Submission of well-written personal statements and essays
• Reliable and high-quality letters of recommendation
• Completing approximately 120 credit hours

Coursework and program details

Typically, a business communication degree will include a number of courses, subjects, and topics that you will be studying over the course of 4 years. These courses are taught using different techniques and tools. For example, some institutes might require you to give written exams, verbal quizzes, and so on. 

Meanwhile, other techniques such as presentations and reflection papers are also part of the curriculum. Overall, the tools and techniques for teaching may vary, but the subjects and courses are typically the same. So, an important part of your college planning is checking out what you will learn. This can outline your career trajectory and help you assess the possible learning outcomes. Therefore, we have listed down some of the most commonly taught subjects and courses by colleges. 

Business Writing   Professional Speaking and Presentation Skills   Interpersonal Communication   Corporate Communication   Public Speaking   Social Media Communication   Digital Marketing and Branding   Multimedia Storytelling   Web and Content Writing   Email and Online Communication   Crisis Communication and Reputation Management   Cross-Cultural Communication   Negotiation and Persuasion Strategies   Public Relations and Media Relations   Business and Professional Ethics   Organizational Communication   Internal Communication and Employee Engagement   Communication for Leadership and Management  Marketing Communication

Data-Driven Communication and Analytics   Visual Communication and Design   Conflict Resolution and Mediation   Customer Relationship Management   Entrepreneurial Communication   Media and Public Affairs Communication   Technical and Scientific Communication   Advertising and Promotional Strategies   Speech writing and Executive Communication   Investor and Stakeholder Communication   Corporate Social Responsibility (CSR) Communication   Event Planning and Corporate Messaging   Legal and Regulatory Issues in Communication   Brand Storytelling and Narrative Development   Cultural Intelligence and Global Business Communication  Strategic Communication in Business

From the list, you can see that courses like business writing and corporate communication are more focused on core skills. Meanwhile, courses like marketing communication and global businesses may be offered as electives so you can opt for them depending on your career goals and preferences. 

What can you learn with a business communications degree?

So, this brings us to what you can learn with a business communication degree. Here are some key learning outcomes of this degree: 

The 4m model business communication 

The 4m model includes:

4 Ms	Description
Message	Focuses on the initial stages of communication, which is dependent upon crafting compelling and engaging messages. Verbal communication skills, such as public speaking and presentation techniques, are emphasized to prepare students for leadership roles where effective messaging is critical.
Medium	Choosing the right medium for the particular message and right audience is very crucial for effective business communication. Understanding the strengths and limitations of each medium helps professionals ensure their message reaches the intended audience efficiently.
Mode	Referring to the style of communication — plays a crucial role in assessing the right style and tone of message for different purposes and settings. Covers skills in negotiation, conflict resolution, and nonverbal communication.
Measurement	Businesses rely on analytics to assess the impact of their communication strategies. Students learn how to measure the effectiveness of their messaging using key performance indicators (KPIs) such as audience engagement, response rates, and brand reputation.

What is a better major in business communication or business administration?

Choosing any type of college major requires you to consider some factors. These include your career goals, interests, and preferred skill set. Similarly, choosing between a business communication major or business administration also depends largely on what you are interested in. 

To help you in making an informed decision and choosing the right option for yourself, here is a comparison of how these two college majors differ from one another:

Business communication: Typically offered as a major within business programs, but also available as a standalone degree by many colleges Focuses primarily on professional and strategic communication Best for specialized job roles Major emphasis on internal and external communications Key areas include public relations, marketing management, leadership, and reputation management Excellent choice for those interested in storytelling, creative work, corporate management, and public speaking

Business administration: Typically offered by all good business schools as a broad program with numerous specializations within Focuses on core business functions such as economics, finance, accounting, and marketing Broader focus with more adverse and flexible career options Flexible job roles Key areas include HRM, business law, ethics, finance, and marketing Best for people with business acumen, looking for diverse career, and potential entrepreneurs

In conclusion, those who are passionate about marketing, PR, media, or digital branding, Business Communication is a great choice. However, if you prefer a broader business education with leadership and finance options, Business Administration may be a better fit.

List of colleges with business communication programs

Now, here we come to the most important part of the article. It is almost crucial to select the right college. This choice can truly influence your career choices, paths, and even salary outlooks. The type of jobs you get depends largely on your college reputation. Therefore, we lay emphasis on selecting the ideal college accordingly. To help you get started, we have listed down some considerations to make when choosing a college for a business communications degree. 

• College and program accreditations that reflect the education quality
• Program details such as courses, subjects, electives, and teaching method
• Cost of attendance including housing and other charges
• Options for financial aid, scholarships, and flexibility
• College and campus facilities such as labs, computers, and multimedia halls
• College life with options like student clubs, sports, and career facilitation
• Quality of faculty, their expertise, and qualifications
• Campus location, whether urban or rural, security and so on
• Admission criteria and acceptance rate
• Graduation rate that reflects the number of students that pass out on average

Overall, the aforementioned factors will help you predict what your students’ life is going to be like. So, now that we have looked at the list of considerations, here is a list of the best colleges for business communication programs:

Purdue Global University

At Purdue Global University, you can opt for a much more flexible and convenient online degree in business communication. Firstly, the college has incredible financial aid options, including grants and loans that further enhance your chances of having a good college experience. Additionally, the program focuses on teaching students how to use advanced and digital tools for communication in real-life work applications. Lastly, the college has basic admission requirements such as a high school GPA, making it easier to get into. 

University of Maryland

The University of Maryland is known for some of the best college majors in terms of variety and quality. Led by highly qualified professional faculty members, the BA in communications at U of M is an amazing option. Firstly, the program focuses on developing written, verbal, and nonverbal communication skills. Moreover, it has a variety of specializations such as public relations, media, and healthcare. Additionally, the program offers comprehensive and productive electives and core courses. 

University of Alabama

The communication studies bachelor program at the University of Alabama is focused on developing excellent writing and speaking skills in students. Moreover, the program aims to prepare students for diverse communications careers, such as in HR, marketing, and even social work. The best part about this program is that you will have a wealth of extracurricular activities that support your learning and personal development. Additionally, the degree allows you to choose the accelerated option and get your master’s degree completed as well. 

Arizona State University  

Arizona State University is known for its broad range of college majors. Firstly, with a high acceptance rate and an excellent reputation, it offers the best communications degree for all business-minded young adults. Secondly, the program allows for a double major, acceleration, and many such flexible options. Furthermore, you can enhance your learning by opting for professional certifications that further ensure better career prospects. Overall, ASU offers a wholesome and rewarding degree that you will benefit from. 

What can you do with a business communication degree?

So, an important part of deciding your college path is considering the career outlook. Fortunately, there are several reliable sources that give us an overview of the business communication career outlook, salary outlook, and job prospects. Additionally, we highly trust BLS for reporting the salary ranges and career outlook for business communication graduates and professionals. 

Moreover, these statistics help us understand whether you would be getting rewarding outcomes of your 4-year-long college journey. However, we strongly recommend opting for early-on internships, campus work, and other practical work experience. This ensures that you find relevant and well-paying jobs at the start of your career. 

Here are some important stats you might find interesting about a business communications degree:

• The median wage for business communication field jobs was over $60,000 in 2023
• Majority of the communications and related jobs require a bachelor’s degree
• Journalism and media degrees are also eligible for business communication jobs
• 68% of the communication graduates work in the management occupations
• Common job titles for business communications majors were HR Manager, Market Research Analyst, and Teachers

Most common jobs for business communication degree holders

To narrow down your job search and make it more effective, it is best to search for the following job roles and titles:

Marketing Associate Public Relations Assistant Social Media Coordinator Communications Specialist Sales Representative Content Writer Human Resources Assistant Corporate Communications Assistant Media Relations Coordinator Internal Communications Coordinator Advertising Account Coordinator Digital Marketing Assistant Proposal Writer Community Relations Coordinator

Market Research Analyst Editorial Assistant Recruitment Coordinator Corporate Trainer Media Buyer Communications Consultant Public Affairs Assistant Investor Relations Coordinator Speechwriter Crisis Communications Assistant Client Services Associate Technical Writer Training and Development Coordinator Fundraising Coordinator

Start your business communication bachelor’s degree today

In conclusion, a business communication degree is a rewarding and fruitful path for most of the students. So, for those who wish to own a business someday or have a leadership drive, a degree in this field will truly be beneficial. 

Moreover, business communication is often offered as a major within business programs. This is further an excellent option for getting a grip of core business functions in light of communication skills. Furthermore, a reputable college such as Arizona State University is guaranteed to enhance your learning and prepare you for real-world applications. 

However, deciding your college major requires a lot of thought and consideration. Especially when you choose the best college, make sure to consider factors like graduation rate, acceptance criteria, and program coursework to ensure a suitable college journey. Moreover, get started with your career early on through internships and part-time work opportunities. 

Lastly, getting expert and credible advice from experts at All Bachelor Degrees can help you create a future-proof plan that resonates with your career goals. Following data and trends, along with salary outlooks and statistics can assist you in making informed choices.